Jen Mama and founder of Etta Loves! 

Tell us about yourself

I’m Jen Fuller, mum to 18 month old Etta and founder of Etta Loves (the sensory baby muslin brand).

How can we contact you?

I love an Instagram message, or else on This email address is being protected from spambots. You need JavaScript enabled to view it.

Where are your three favourite places in London?

I love broadway market, mostly for the fudge. Walthamstow, where we live, as it’s just so vibrant and creative. The third one is a tie between London Zoo or anywhere with a swing for a moment of peace….

Favourite holiday destination and why?

Sri Lanka – the people, the landscape, the history and my god the food.

Favourite brands?

I adore Uniqlo for the simple but quality staples that you can throw on with a good pair of jeans but not worry when you inevitably get baked beans thrown at you at some point in the day. I also love Zara for their trousers and occasionally the perfect dress. Primark for makeshift maternity wear as so much of it is so stretchy.

Favourite kids’ brands?

I adore Zara kids for Etta, and also Bang Bang Copenhagen for a treat for her, and her Little Hotdog Watson hat is totally awesome.

What’s your interiors style?

I’m a period with a twist kinda girl. I love Cox & Cox and a good rummage on eBay for furniture.

Product crushes?

Abigail Ahern for faux plants and the House of Hackney x William Morris collection is the stuff of dreams but oh so pricey.

What do you do for me time?

I love a massage oh so much, reading a good book, meditation when I remember and just turning on some tunes and having a good old sing-a-long.

What/who are your sources of inspiration?

I am surrounded by friends and family who are super positive and encouraging. For Etta Loves I am inspired a lot by the world around me, so nature, design and art.

Aside from motherhood what's been your biggest adventure so far?

It’s got to be launching my business Etta Loves last November. I had an idea whilst on maternity leave but no idea what to do with it. But I persevered, drew on a lot of the amazing mums I’d met and launched the world’s first sensory baby muslin company, so I’m very proud of what we’ve achieved so far. I returned to work the week that Etta Love launched so I’m running it in the spaces in-between my job, but the feedback and photos I get from mums of their babies interacting with our muslins makes all the evenings and weekends worthwhile.

If you had to share one thing with LMC, what would it be?

To not be afraid of failure. It’s how we learn and it makes us stronger in the end. If you surround yourself with people who believe in you then they will make any low points bearable and help you pick yourself up again.

Christine Koelnberger  Mama and founder of Little Borne 
Phanella and Alice  co-founders of The Step Up Club 
Caroline Watson  Celebrity Stylist and mama to Brooklyn. 
Dr Jessamy Hibberd  Clinical Psychologist, author and mother of three. 
Miria Harris  Hackney Landscape Gardener 
Rosie Speight  mum and founder of Equi London 
Bethany & Osyth  Sisters and founders of Bimble shoes 
Laura Hesketh  and her London life 
Eimear Varian-Barry  mama, model and an Instagram Stories favourite! 
June Angelides  Founder of Mums in Technology, the child-friendly coding school 
Alexandra Miro  Creative Director and swimwear addict 
Kathryn Balder-Chourio  Entrepreneur and inventor of Nanna's Manners ergonomic kids cutlery 
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